Voluntary Society - Action - Promotion

April 15 Tax Return Delivery Service - 1996 Lessons Learned

We learned a lot from this experience. Here is what we will do differently next time.

  1. Get permission/insurance earlier so we can issue press releases earlier.
  2. Move the tax drop area further into the parking lot to keep traffic entering the parking lot from blocking Rosecrans (see map below).
  3. Divert those with special needs (items 3-5) to the northeast part of the parking lot.
  4. Offer stamps and envelopes for sale. These could be offered in exchange for donations to the SDLP or sold by Blockbuster video to attract customers. Blockbuster should have "Harry's War" video tapes stacked on the counter for sale or rent.
  5. Provide extension forms.
  6. Offer tax consulting by libertarian tax consultants in temporary offices at tables under the Libertarian canopy. They will have little time to spend with each desperate taxpayer, so they will likely help the taxpayers complete extension forms and arrange an appointment at a later time to prepare a return.
  7. Include a party area where Chucky Cheese and the restaurant (if it is occupied) offer free food and drink, and the SDLP and associated groups offer empathy and advice. Else include discount offers with our handouts.
  8. The commercial literature and political handouts were of such varied sizes that they were too difficult to collate and handle. If such is the case next time, we'll stuff one 8-1/2"x11" envelope with one set of material for handout at the entrance to the drop area. To mitigate the cost of the envelope, it should have something useful printed on it in lieu of a separate handout. The SDLP could print its message on a standard envelope, or one of the commercial establishments may want to offer a reusable promotional envelope.
  9. Leave the emergency delivery bikes and backpacks in a conspicuous place near the drop area to give taxpayers confidence that their returns will be delivered in time.
  10. Move the first sign further east on Camino Del Rio, light it and secure helium-filled balloons from it and every other sign. Emphasize FREE & EASY TAX DROP on the sign.
  11. Line the route with paper bags with sand ballast and candles in them.
  12. Advertise the stamps, envelopes, extension forms, consulting and Glasshouse square offerings on separate signs along the route like the old Berma Shave signs. The entrance, instruction and exit signs are OK as-is.
  13. Put signs on Midway to encourage taxpayers there to use the Kurtz or Sports Arena access to Glasshouse square.

These lessons are reflected in the new arrangement.


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